ServiceNow Certified · Now Assist · AI Agents

Make your enterprise
truly intelligent
with ServiceNow AI.

Genstra specialises in embedding Now Assist, AI Agents, and GenAI directly into your ServiceNow instance — turning fragmented workflows into a single, autonomous operating system for IT, HR, and customer operations.

Talk to Our AI Experts See What We Build
No rip-and-replace required
ServiceNow certified experts
ROI from day one
ENTERPRISE VALUE DELIVERED
ServiceNow Certified
60%
Faster Resolution
40%
OpEx Reduction
3×
Productivity Gain
PRACTICE AREAS
ServiceNow GenAI & Now Assist
AI-powered workflows, ticket deflection, knowledge automation
CORE
IT & HR Workflow Automation
AIOps, incident AI, onboarding automation, virtual agents
ACTIVE
AI Advisory & Transformation
Roadmap, governance, maturity model, enterprise adoption
STRATEGIC
✓
8-week path from strategy to production-ready AI
✓
Zero rip-and-replace — AI built natively on your ServiceNow instance
✓
KPI-anchored engagements — ROI measured from day one
Now Assist Implementation
AI Workflow Automation
GenAI Orchestration
IT Service Management
HR Service Delivery
Intelligent Routing
AIOps Integration
Virtual Agent AI
Predictive Analytics
Enterprise Copilots
Knowledge Automation
AI Incident Summarization
Now Assist Implementation
AI Workflow Automation
GenAI Orchestration
IT Service Management
HR Service Delivery
Intelligent Routing
AIOps Integration
Virtual Agent AI
Predictive Analytics
Enterprise Copilots
Knowledge Automation
AI Incident Summarization
Who We Are

AI is advancing fast. Your operations should too.

The window to gain competitive advantage from enterprise AI is open right now. Genstra exists to help you move through it — decisively, without disruption, and with a clear line to measurable return.

ServiceNow-Exclusive Focus

One platform. One obsession. Maximum impact.

Genstra was built around a single conviction: that enterprises which harness ServiceNow AI today will define operational benchmarks for the next decade. We don't spread ourselves thin across platforms — we go deep on ServiceNow, where your workflows already live and where AI multiplies the value you've already built.

Our certified architects, AI engineers, and enterprise strategists embed directly into your programs — designing GenAI solutions that connect people, processes, and data on one unified, intelligent platform.

🎯
Mission
Make enterprise AI real, fast, and measurable
🔭
Vision
Self-managing operations powered by ServiceNow AI
⚡
Approach
AI embedded at the foundation — not bolted on
🏆
Expertise
Certified deep specialists, not generalists
🧠
AI Built Into Every Workflow
We architect GenAI as the operating layer of your ServiceNow instance — so intelligence isn't a feature you switch on, it's the way your enterprise runs by default.
🚀
From Strategy to Live in Weeks
Our accelerated delivery model takes you from AI readiness assessment to production-deployed automation in weeks — with governance, security, and scalability built in from the start.
📊
Every Engagement Tied to ROI
We scope every project around executive KPIs — cost reduction, resolution speed, headcount efficiency — and track performance against them throughout the engagement.
Our Services

Everything you need to deploy ServiceNow AI at scale.

From building your AI roadmap to going live in production — Genstra covers every stage of your ServiceNow AI journey with specialists, not generalists.

🧠
Now Assist & GenAI Implementation
We activate and customise Now Assist across your ServiceNow modules — embedding generative AI that writes incident summaries, generates knowledge articles, powers intelligent search, and orchestrates autonomous workflows without changing how your teams work today.
Now AssistAI SearchVirtual AgentGenAI OrchestrationIncident Summarization
Explore solution →
⚡
Intelligent IT Operations
Give your IT team an AI co-pilot that triages incidents, predicts failures before they surface, routes work intelligently, and closes tickets autonomously — cutting MTTR and service desk overhead in one move.
AIOpsIncident AIPredictive IntelligenceSmart Routing
Learn more →
👥
AI-Powered HR Service Delivery
Replace manual HR queues with intelligent self-service — AI agents that handle onboarding tasks, answer policy questions, process requests, and personalise the employee experience from day one.
HR AI AgentOnboarding AutomationKnowledge AI
Learn more →
💬
Customer Operations Automation
Deploy conversational AI and smart case management that resolves customer issues faster, across every channel — reducing case volume while improving satisfaction scores that executives actually track.
Conversational AICase AutomationOmnichannel AI
Learn more →
🗺️
AI Readiness & Strategy Advisory
Before you invest in AI, know exactly where you stand. We assess your data maturity, platform readiness, and organisational capability — then build a prioritised AI roadmap anchored to your business objectives.
Readiness AssessmentAI RoadmapGovernance
Learn more →
Impact & Outcomes

Numbers that matter in the boardroom.

Every Genstra engagement is scoped around outcomes your executives care about — not activity metrics. Here is what our clients report after deploying ServiceNow AI.

52%
Faster Case Resolution
reduction in complex case handling time
40%
Cost Reduction
service desk & operational savings
30%
Less Manual Work
tasks automated, freeing strategic capacity
22%
Operational Efficiency
cross-department productivity uplift
✓
Cut service desk operating costs through AI-driven self-resolution and intelligent deflection
✓
Free your highest-cost employees from repetitive work so they focus on strategic priorities
✓
Deliver always-on, 24/7 support to employees and customers without adding headcount
✓
Reduce mean time to resolve with AI-powered triage, routing, and predictive escalation
✓
Improve customer satisfaction scores with faster, consistent, AI-driven resolution journeys
✓
Surface actionable intelligence from your workflow data through GenAI-powered recommendations
ServiceNow AI Capabilities We Deploy

Intelligence across every corner of your enterprise.

ServiceNow AI isn't a single product — it's a set of capabilities that Genstra deploys strategically across your most critical business domains.

NOW ASSIST
Generative AI Across the Now Platform
Context-aware AI that generates summaries, drafts responses, surfaces recommendations, and accelerates decision-making for IT, HR, and customer service teams — without leaving ServiceNow.
AI AGENTS
Autonomous Task Execution
AI Agents that handle entire service transactions end-to-end — from intake to resolution — without human handoffs. Fewer queues, faster outcomes, and agents freed for higher-value work.
VIRTUAL AGENT
Conversational AI, Always On
24/7 intelligent chat that understands natural language, resolves common requests instantly, and escalates to humans only when genuinely needed — dramatically reducing inbound case volume.
AI CONTROL TOWER
Centralised AI Governance
Full visibility over every AI workflow running in your environment — monitor performance, manage model risk, enforce compliance, and scale confidently with executive-level oversight built in.
IT OPERATIONS
Predictive IT Intelligence
Detect issues before users report them. AI analyses infrastructure signals, predicts failures, and triggers automated remediation — shifting your IT team from reactive firefighting to proactive operations.
HR SERVICE DELIVERY
Intelligent Employee Experience
AI that manages onboarding, answers policy questions, processes leave and benefits requests, and personalises the employee journey — reducing HR case volume while improving engagement scores.
CUSTOMER OPS
AI-First Customer Service
Replace static case queues with intelligent routing, AI-generated responses, and automated resolution flows that deliver consistent, fast experiences — regardless of inquiry volume or complexity.
KNOWLEDGE AI
Self-Updating Knowledge Management
GenAI continuously creates, refines, and surfaces relevant knowledge articles — so your agents and employees always have accurate answers without manual content maintenance overhead.
Why Genstra

ServiceNow AI is only as good as the team behind it.

01
Pure-Play ServiceNow Specialists
We work exclusively within the ServiceNow ecosystem — across ITSM, HRSD, CSM, and AI capabilities. That depth means faster delivery, fewer surprises, and implementations that actually hold up in production.
02
AI Designed Into the Core, Not Layered On Top
We architect GenAI as a foundational layer — not a feature switch. Every workflow we build is designed to learn, adapt, and operate with increasing autonomy as your data matures.
03
Weeks to Value, Not Quarters
Our accelerated delivery model moves you from AI readiness assessment to live, governed automation faster than traditional consulting cycles — without trading speed for stability.
04
We Succeed When Your Numbers Move
We scope engagements around the KPIs your leadership tracks — resolution time, cost per ticket, employee throughput — and treat those targets as our own definition of done.
// Genstra Pvt Ltd. · Architecture Stack
🧠
GenAI Layer
Now Assist · LLMs · RAG · Agents
INTELLIGENCE
⚙️
Automation Layer
Flow Designer · IntegrationHub · RPA
AUTOMATION
🔗
Platform Layer
ServiceNow · ITSM · HRSD · CSM
PLATFORM
🏢
Enterprise Layer
Data · Security · Governance · SSO
ENTERPRISE
DELIVERY APPROACH
Assess→ Design→ Build→ Scale
Technology Stack

Powered by best-in-class AI platforms.

Built on industry-leading technology — combining ServiceNow's enterprise platform with advanced AI to deliver transformational outcomes.

ServiceNow
Now Assist
GenAI
AI Agents
Flow Designer
IntegrationHub
Virtual Agent
LLMs / RAG
AIOps
NLP
Predictive AI
Enterprise AI
Client Voices

Leaders who stopped waiting and started transforming.

★★★★★
"Genstra Pvt Ltd. transformed how our IT organization operates. Now Assist is resolving 60% of tickets without human intervention — our service desk team is now focused on strategic work instead of repetitive requests."
RK
Rajesh Kumar
CIO · Global Manufacturing Co.
★★★★★
"The AI-powered HR onboarding we deployed with Genstra Pvt Ltd. reduced our new hire time-to-productivity by 45%. The virtual agent handles access requests and benefits questions seamlessly."
SM
Sarah Mitchell
Chief People Officer · FinTech Enterprise
★★★★★
"What impressed us most was Genstra's ability to combine GenAI expertise with deep ServiceNow knowledge. They delivered a production-grade AI automation platform in 8 weeks."
DL
David Liu
VP Digital Transformation · Healthcare System
Take the first step

Your ServiceNow investment
deserves AI-level returns.

Talk to a Genstra specialist about where ServiceNow AI fits your organisation today — and what a realistic path to measurable impact looks like for your specific environment.

Book a Strategy Session Talk to Our Experts →
No obligation — just clarity
Tailored to your ServiceNow environment
Delivered by certified AI specialists